Storable Brand
A brand didn’t exist when I joined Storable and neither did a creative team. I was given the name and a blank canvas. I stepped in and went to work – architecting the brand, developing the go-to-market strategy and launching Storable. But it didn’t stop there. In the nearly four years I was there, we continued to improve it, evolve it and expand on it while taking home some award hardware for the work we did.
Project Contributors:
Me: Creative Direction, Brand Strategy, Brand Architecture, Brand Identity, Art Direction
Lindsay Bruno: Brand Positioning/Manifesto, Launch Messaging, Tag Line
Jessi Levine: ACD, Copy
Rob Mitchell: ACD, Art
Trace Hughes: Copywriting
Jordan Sheer: Design, Motion Graphics, Video
Brent Hansen: 3D Animation
Brendan O’Shaughnessy: Design