Storable Brand

A brand didn’t exist when I joined Storable and neither did a creative team. I was given the name and a blank canvas. I stepped in and went to work – architecting the brand, developing the go-to-market strategy and launching Storable. But it didn’t stop there. In the nearly four years I was there, we continued to improve it, evolve it and expand on it while taking home some award hardware for the work we did.

Project Contributors:

  • Me: Creative Direction, Brand Strategy, Brand Architecture, Brand Identity, Art Direction

  • Lindsay Bruno: Brand Positioning/Manifesto, Launch Messaging, Tag Line

  • Jessi Levine: ACD, Copy

  • Rob Mitchell: ACD, Art

  • Trace Hughes: Copywriting

  • Jordan Sheer: Design, Motion Graphics, Video

  • Brent Hansen: 3D Animation

  • Brendan O’Shaughnessy: Design

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Middle of the Map Fest