LG Point of Purchase Displays
LG had a retail relationship with Best Buy. That means we needed to make sure the in-store experience was stand-out. We designed and concepted POP displays for each product, which included the POP displays, signage, as well as the content on the TVs and other in-store touchpoints.
Project Contributors:
Me: Creative Direction, Art Direction, Design
George Bird: Fixture Design
Jason Wickersheim: Director, Video and Motion Graphics
Daniel Smith: Video
Brent Hansen: Motion Graphics
Daniel Bartle: 3D Modeling