Storable B2B Advertising
In my four years at Storable, I led the continued evolution of the brand. This included multiple years of campaign iterations. You can watch the brand evolve as you scroll starting with the most recent iteration first. This B2B work was more strategic but as creatively fulfilling as any of the B2C campaigns I’d been part of.
B2B advertising doesn’t have to be direct, overt, focused on features and benefits. I directed this campaign that used conceptual metaphors to communicate the value proposition in a memorable way and cut through the clutter within the industry.
Various ads for membership directories, industry award wins and holiday ads
Project Contributors:
Me: Creative Direction, Brand Strategy, Art Direction
Lyndsey Bruno: Brand Positioning, Tag Line
Jessi Levine: ACD, Copy
Rob Mitchell: ACD, Art
Trace Hughes: Copywriting
Jordan Sheer: Design
James Meierotto: Photography
NATIVE Digital: Social Ads