Roasterie Partnerships
What makes The Roasterie’s coffee different is their unique method of roasting coffee beans, known as air roasting. The signature graphic at the center of the Roasterie brand, the iconic DC-3 airplane, is symbolic of the air roasting method. This made a partnership with Garmin, the world’s leader in aviation navigation, a perfect fit. A campaign was created using the combination of a coffee cup and aviation graphics as metaphors for the announcement that The Roasterie is the official coffee of Garmin.
Fans of Sporting rely on coffee to give them a caffeine kick. So, it was a partnership made in blue hell when The Roasterie came up with a signature flavor specifically made for these soccer fanatics. I led the design for packaging and brand activations. This coffee could be purchased in local groceries stores, at the stadium, while tailgating before the team hit the pitch or sobering up afterwards.
Premium coffee pairs nicely with premium cars. The local Tesla dealership asked for a co-branded gift to offer customers that came into the dealership.
Project Contributors:
Me: Creative Direction, Art Direction, Design
Andrew Mirakian: Design
Warren Bowles: Copywriting