When smart TVs were new, so were their operating systems. Cnet awarded LG with the industry’s best of both. Their tagline was “Obviously Simple” and the mascot that embodied this was called Bean Bird. The bean shaped character was used to tell the simplicity story of the industry’s best operating system. He acted like a tour guide, upon startup, to show how to operate the TV. Bean Bird was the perfect ambassador to demonstrate the ease of set-up for these TVs. And, simply, it worked.