Kansas Department of Commerce Campaign
The Department of Commerce is responsible for getting companies to move their operations to Kansas. This campaign highlighted well-known companies who had already made business investments in the state. We used conceptual images focused on the stereotypes of Kansas to showcase the companies who had looked right on past them to put roots there.
Headline: Why does GM get great mileage in Kansas?
Body Copy: In Kansas, businesses can go further with property tax exemptions on machinery and equipment – from manufacturing to distribution to operations. After all, your success depends on bottom-line performance. And here, your bottom line can be as big as the sky.
Project Contributors:
Me: Art Direction
Mark Heminger: Creative Director, Copywriting
Thomas Gibson: Photographer